This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Learn more and read our policy. Lakeland is a family-run kitchen and homewares specialist that targets a mid-to-upmarket customer base through direct mail catalogues, a comprehensive website and a UK store network of around 70 outlets.
The home shopping origins of the business have undergone a digital transformation over the past decade to encompass a mobile-optimised transactional site and an iPad version of its catalogue. Lakeland has also invested in store technology to support its multichannel ambitions. Its status as one of the few dedicated houseware and kitchenware brands on the high street makes it a go-to destination for consumers passionate about cooking and home entertaining, while its omnichannel approach ensures it has good coverage of the market.
Lakeland has restructured its operating board as its owners the Rayner family step down from day-to-day running of the business, Retail Week can reveal. Join Our Newsletter - Get important industry news and analysis sent to your inbox — sign up to our e-Newsletter here. Join Our Newsletter Get important industry news and analysis sent to your inbox — sign up to our e-Newsletter here. Powered by. We use cookies to ensure that we give you the best experience on our website.
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