Guinness why black

Flavour : Light and crisp from the start, quickly revealing a subtle sweet malt and roast character with a pleasant slight hop finish that invites next step. Appearance : Deep dark colour with a subtle creamy head.

It was when Arthur Guinness made the bold decision to cease brewing ales in favour of his now-famous stout. African farmers have a long tradition of brewing the grain, so the product is well suited to the African palate.

That's a relic of efforts to preserve the beer while it traveled to foreign ports. In the last decade Guinness revisited the old slogan with a hugely successful marketing campaign across Africa that cast a young, strong journalist character named Michael Power as a sort of African "James Bond.

It was filmed in six different African countries and released in theaters across Africa and in the U. Two things made the Michael Power campaign hugely successful. First, it played into cultural ideals of a strong African male—not unlike hypermasculine ads employed in Ireland , the U. Promoting the idea that tough guys drink whatever beer you're selling is hardly revolutionary.

However, Power lacked ethnic affiliation, so he could appeal to everybody regardless of ethnic or tribal group. Michael Power was phased out in Guinness has continued to play on similar themes , associating their stout with the concepts of " greatness " in all men and being "more than" on billboards across the continent, with steady success. This year the beer made headlines with a new ad that taps into its African roots and highlights sapeurs , a group of well-dressed men in the Democratic Republic of the Congo.

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